Designing ticket price strategies for professional sports teams using conjoint analysis
نویسنده
چکیده
This study was originally conducted as part of a consulting project to provide practical information and strategic advice to the management of a professional soccer team in Korea. The consultation commenced when the management decided to transfer the team from its original home town to a town in another region. Since it was the first time in that region’s history that any kind of a professional team had been based there, there was insufficient information about operating in the region. Thus, the team required sports management consultation in order to adapt successfully to the region’s culture and its fans. In addition, devising an effective pricing strategy was one of the main objectives of the project. This research, therefore, was initiated in order to provide management with practical information such as local Abstract
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